Applied Behavior Analysis (ABA) therapy is a widely used, evidence-based approach that focuses on improving meaningful behaviors like communication, social interaction, and daily living skills through positive reinforcement. Despite its long history and proven effectiveness, ABA is often misunderstood. Common myths include the belief that it lacks scientific support, relies on punishment, or is only beneficial for individuals with autism. In reality, ABA is grounded in decades of research, emphasizes encouraging positive behaviors rather than punishing negative ones, and can be applied across a variety of settings and populations. Ultimately, ABA does not aim to “cure” autism but to help individuals develop skills that promote independence and improve quality of life.